A Last Run At 2021

a last run at 2021

What is it about September? Kids go back to school and families settle into a routine that usually lasts at least 9 months. With or without the reminder of Halloween merchandise already on display, we start to look ahead to major traditional holidays. For me, it always also feels like a second chance, a last run at 2021. Just as the family dynamic changes in September, so does the business dynamic, I think. It’s subtle, kind of like knowing when you are 1.2 miles from the end of this year’s 26.2 mile marathon to advance our businesses.

The New Business Cycle Is Predictable Each Year, Right?

As business owners, we are always strategizing and looking for new opportunities. We begin each new year with new goals and new plans for achieving them. There is new energy and we track our progress. The shorter, darker days help us focus on achieving our New Year’s goals. By mid-March, there can be a slump. The days are longer and warmer. Spring breaks start happening. We can smell the barbeques cranking for the Memorial Day cookouts. Distractions are easier to allow. Before you know it, the kids are out for the summer, family vacations are soon, the dog days are hot—then BAM! It’s Labor Day again. Are you afraid to look at your goal sheet for this year?

Let’s Make A Last Run At 2021

I’m grateful to have a long holiday weekend ahead and I don’t want to yammer on about the glories of owning a small business. But I do believe I can feel a last glimmer of competitiveness. I hear that small, challenging voice asking, “You gonna settle, then?” And each year, my answer has been the same. No. I won’t settle. I offer valuable services that can help others. The mission is sound. So I will make a last run at 2021.

We Have About 111 Days Left To Do Business This Year—That Is 30% Of The Year

If you give up Thanksgiving and the day after, Christmas Eve, Christmas Day, and New Year’s Eve that leaves about 111 days to do some good business. Folks, that is 30% of the year left! That’s a lot. My business plan is not predicated on only being productive for 2/3 of a year. Yikes! Okay—I’m going to enjoy every moment of this long Labor Day weekend, but on Monday night, the game-face comes back. Tuesday I am back at the line and ready to rumble.

If you are unwilling to lose 30% of your business year and you know that efficient IT will increase your productivity, then ask Aptica to give you a free assessment of your current company network. Start there. See what else you can achieve in this trying year. That is why you open your doors every day. Give us a call. It’s only a conversation. 260.243.5100.

Jason Newburg, 260.243.5100, ext 2101, is the founder and owner of Aptica LLC. This IT management and support company has been serving small to medium-sized businesses for 19 years in the region that includes Angola, South Bend, and Fort Wayne, IN, Battle Creek, MI, and Toledo OH.

  • Get a free IT Assessment

    Learn how we can leverage technology and secure your network for business success.

    Free Assessment

Aptica, LLC © 2024. All Rights Reserved.

Protected by Security by CleanTalk and CleanTalk Anti-Spam