You’re thinking, “I know I should know this!” Here’s a refresher. Broadly defined, technology leverage is when you can create increasing value, even with stable or shrinking resources, and increase your ability to evolve at a faster rate. For example, what if your technology allowed you to increase productivity without increasing payroll?

Aptica’s brand promise has always been that we will make your technology work for you instead of you working for your technology. This allows you to focus on your business. Reaching that enviable state starts with having an IT partner you can trust.

Information Technology has moved out of the basement and into the C Suite because it is that important to your sustainability. It’s the IT guy (or lady) who knows how to save you money on hardware and software as well as how to prevent the theft of valuable company data. Having excellent IT is as much a pillar to your success platform as having just the right people working in your company.

Technology Leverage Is A Strategy

When a strategy for leverage is in place and is working well, your technology spend can be transformational. Your tech investment will be more efficient and cost-effective, and you can be set up to increase company value at a faster rate. When planned by a good IT partner, each dollar of your tech investment can expand your business value by a) improving the value of existing investments, b) decreasing the cost of change, c) accelerating the speed of change, and d) reducing technical debt. These are serious bottom line results.

You don’t have to be a computer wizard, but it sure can help strengthen your profits if you know one! If you are ready to look at how your everyday IT is adding to or subtracting from your business growth and development, give us a call. We have answers.

Jason Newburg, 260.243.5100, ext 2101, is the founder and owner of Aptica LLC. This IT management and support company has been serving small to medium sized businesses for 16 years in the region that includes Angola, South Bend, and Fort Wayne, IN, Battle Creek, MI, and Toledo OH.