“Don’t settle” is a hot topic for me. Often when I take on a new client, I can be surprised at what I see this business has been using for their IT. It can be obsolete hardware, outdated software, strange network configurations, poor security and data preservation techniques, and antiquated workflows. I see businesses working for their technology instead of the technology working for their business. At the same time—I also understand.
Keeping up with IT enhancements has professional IT management companies on a dead run every day. How can a business owner keep up? This owner is also usually managing employees, watching the budget, dealing with product quality control, stepping in for customer service, and brainstorming about how to move ahead, at least. When can there be time to search for and learn about the latest and greatest in cybersecurity? Or productivity software? Or advancements in connectivity? The daily list of technology updates is quite long, and it changes daily.
People “Settle” For Many Reasons
But I urge you — don’t settle. Don’t settle for the least expensive option and live with the constant worry that it won’t be enough. Don’t settle for a technology solution that fails to contribute to your business success. Don’t settle for continuous extra workarounds due to dysfunctional technology, for frustrating down time, or mysterious equipment failure.
Aptica is an IT management company that plans to step up as your partner. We will assess your current technology situation, work with you to align your network with Aptica’s best practices and processes. Our evaluations of what you have and what you might need will be offered to you in the most cost-effective manner. We are as reliable as the electricity in your building. Flip on the lights, boot your computers, and get to work.
Start by asking questions. Get opinions and assessments. Call us at Aptica and learn how to start sharing the critical responsibility of cyber safety and productivity with IT experts. Just don’t settle for IT support you don’t quite trust or understand.
Jason Newburg, 260.243.5100, ext 2101, is the founder and owner of Aptica LLC. This IT management and support company has been serving small to medium sized businesses for 16 years in the region that includes Angola, South Bend, and Fort Wayne, IN, Battle Creek, MI, and Toledo OH.