Our companies operate in a turbulent business environment where new technologies are reshaping industries, customer preferences are evolving rapidly. and geopolitical equations are shifting dramatically. If you’re struggling to adapt to these quick and challenging transitions, you’re not alone. I have seen some corporate executives resort to quick fixes that don’t support customer or employee growth […]
The Double Edge Of The World Wide Web
The world is too much with us, late and soon; Getting and spending we lay waste to our powers; Little we see in Nature that is ours; We have given our hearts away . . . William Wordsworth, published 1807 This sonnet was written in the early 1800s as a lament by William Wordsworth for […]
A Message From The Ghost Of Jacob Marley
I re-read Charles Dickens’ A Christmas Carol every year. This timeless classic novella was first published in 1843, and the message has echoed every holiday season for the last 178 years. Especially after two difficult business cycles, I have enjoyed Dickens’ reminder of what should be important as the days and months roll by in […]
Best Exercise For Thanksgiving? Counting Our Blessings
Jason Newburg, 260.243.5100, ext 2101, is the founder and owner of Aptica LLC. This IT management and support company has been serving small to medium-sized businesses for 19 years in the region that includes Angola, South Bend, and Fort Wayne, IN, Battle Creek, MI, and Toledo OH.
Let Me Do The Job You Hired Me For
Here is a situation I’ll bet many of you have been in. A potential client calls you in. He wants to meet you and talk about what he is looking for in a goods or services supplier. He opens the meeting with 10 minutes of how carefully he has vetted you and your company. He […]
The Comedy Of Thinking We Must Understand Computers
Every so often I get on these odd thought tangents. I usually just let the thoughts run; it reminds me not to take myself too seriously and to stay humble about what I do and don’t know. It is a big part of my job to help business owners understand how technology can incrementally increase […]
We Should Wake Up Smiling These Days
This time last year, right? Confusion, doubt, suspicion, fear, horror. We were getting our heads around a new concept: pandemic. Ugh. It is hard to remember those several weeks of WTH?! This year, spring is so different. We have survived, although there have been so many sad losses along the way. We are wiser, even […]
Why Am I Telling You About This?
I want to put a recent and immutable fact of life into perspective for you, so stick with me for a few paragraphs, please. If you have had your Facebook account hacked, raise your hand. My, that’s quite a few. If you have had your identity stolen, raise your hand. Hmm. Still quite a few. […]
China Is Not As Far Away As You May Think
Did you ever try to dig to China when you were a kid? I remember hearing, “why, if you keep digging, you’ll come out on the other side of the world!” It seemed possible back then. In actuality, China is much closer today than it was when we were digging as kids. China is not […]
Oops! They Did It Again . . .
Confidence is that feeling you have right before you know all the facts, yes? I know you know that you should regularly and religiously teach your staff, your employees, about dangerous emails and to never click on an unknown sender’s attachment. And yet—2020 was a windfall year for cybercriminals. There was an 85% increase in […]