Is sustainable scalability is a fancy way of saying “roll with the punches?” Maybe. If so, that analogy presumes two things. First, that all business owners know to expect the punches. Second, that we all know where to look for the punches to come from. Right now we are watching multiple economic indicators so we […]
More On The Ability To Scale Up Or Down—Especially Now
Our companies operate in a turbulent business environment where new technologies are reshaping industries, customer preferences are evolving rapidly. and geopolitical equations are shifting dramatically. If you’re struggling to adapt to these quick and challenging transitions, you’re not alone. I have seen some corporate executives resort to quick fixes that don’t support customer or employee growth […]
Contingency Plan? Now Is A Good Time To Have One
“Confidence is that feeling you have right before you know all the facts.” I have laughed at this adage ever since I have been in business. Ain’t it the truth? I don’t know that I believe some cosmic shift has pushed us into these I-Max-type world situations (i.e. pandemic, brutal war in Ukraine,) but I […]
Best Exercise For Thanksgiving? Counting Our Blessings
Jason Newburg, 260.243.5100, ext 2101, is the founder and owner of Aptica LLC. This IT management and support company has been serving small to medium-sized businesses for 19 years in the region that includes Angola, South Bend, and Fort Wayne, IN, Battle Creek, MI, and Toledo OH.
Things Are Fine? Stop Right There . . .
Aptica is a professional IT management company. We can help you if your company is the right fit. If you call us, let’s just get to it. There is no judgment. 260.243.5100. Jason Newburg, 260.243.5100, ext 2101, is the founder and owner of Aptica LLC. This IT management and support company has been serving small […]
Get Back To Why It All Started
I’ve come to appreciate that everyone’s individual story is so interesting. Especially in business, I like to know why and how someone got into the business they are in. I always heard growing up, “it takes all kinds to make a world.” With the increase of news sources and social media, we now have perhaps […]
Which Two Would You Pick? Price ≥ Quality ≥ Service
America is a country of refined consumers. Our economy is consumer-driven, and the art of buying is a tradition handed down from fathers to sons, and from mothers to daughters. Whether it is a car, a refrigerator, an orthodontist, or a vacation—we learn to set our standards and to search for the product that satisfies […]
Would You Put Your Money Where Your Mouth Is?
“Thanks, but I’m good.” I think it is so American to always answer with confidence when anyone asks about someone’s situation. We have that Yankee/Can Do/Birth of a Nation attitude, and we usually expect to have to be effectively competent in, well, everything. When asked “How is _______?”, our reflexive response is usually some sentence […]
Information Technology Should Be Your Partner, Not Your Jailer
The relationship between a business and its IT management is a real hot button for me. There is no choice but to have computers and other forms of Information Technology in today’s competitive markets. Tech is a must-do, just like lights on every day and heat in the winter. But I ask all of you: […]
The Price And The Cost
If you have questions, or if you have noticed any changes in your IT performance and it worries you, give us a call at Aptica. We offer free assessments and we are happy to answer any questions you might have. It is a conversation that won’t cost you anything. Jason Newburg, 260.243.5100, ext 2101, is […]