Jason Newburg, 260.243.5100, ext 2101, is the founder and owner of Aptica LLC. This IT management and support company has been serving small to medium-sized businesses for 20 years in the region that includes Angola, South Bend, and Fort Wayne, IN, Battle Creek, MI, and Toledo OH.
Strategies For the 25% Price Increase, Microsoft Office 365
As if rising gas and food prices were not misery enough, Microsoft will significantly raise the price for Office 365 shortly also. This was announced in August of 2021 through a company blog. You first had to read through several paragraphs extolling the enhancements made over 10 years to this productivity suite. But you still […]
Our Love/Hate Relationship With Changes
I am exhausted, overwhelmed, and frustrated with two years of crisis-level changes. I am absolutely over it. What about you? I do know people for whom changes are not an obstacle, but even those folks are now asking for a break, a moment of calm. My method of coping with exhaustion, overwhelm, and frustration is […]
Three Months Can Produce With Good Technology
It is almost Halloween, and it seems like Thanksgiving and Christmas come so quickly after, doesn’t it? During this time, I really focus on what I can control. It comforts me to know that the next three months can still produce phenomenal results. A well-thought-out and implemented technology plan is a good start to achieving […]
I Am Saying Things Out Loud And On Purpose
What a week. The stock markets tanked on Monday. The Chinese real estate giant Evergrande may default on some of its $300 billion (with a “b”) dollars of debt. This collapse would ripple across the globe. Here I am in northeastern Indiana, but I don’t for a moment think that this won’t affect me. After […]
Aren’t We All In This For Positive Results?
From the minute you open your doors as a small business, you as the owner have your expectations. You also know that there are certain basics that are necessary for you to succeed. The right space in the right location? Check. Like-minded people with skill sets to support your vision? Check. Business plan? Check. The […]
Get Back To Why It All Started
I’ve come to appreciate that everyone’s individual story is so interesting. Especially in business, I like to know why and how someone got into the business they are in. I always heard growing up, “it takes all kinds to make a world.” With the increase of news sources and social media, we now have perhaps […]
What Happened To Honesty As A Pillar Of Good Business?
I am proud of my small town, upper-midwestern upbringing. I grew up hearing “a man’s word is his bond.” I always took that to mean if you can’t deliver, then don’t promise it. A handshake was a good as a written contract. If you fail, you should recognize it and own it. Look for another […]
Which Two Would You Pick? Price ≥ Quality ≥ Service
America is a country of refined consumers. Our economy is consumer-driven, and the art of buying is a tradition handed down from fathers to sons, and from mothers to daughters. Whether it is a car, a refrigerator, an orthodontist, or a vacation—we learn to set our standards and to search for the product that satisfies […]
The 90/10 Rule For Success In Business And In Life
The 90/10 Rule says that 90% of success in business and in life comes from attitude, self-image, and self-discipline. Only 10% comes from knowledge. This is also one of Aptica’s core values. This notion may seem odd after all the times I’ve talked about how much time Aptica staffers have to spend learning about what’s […]